That sentiment is shared by Monster Energy marketing executive Mitch Covington as well. "MMA is an exciting sport that appeals to a wide demographic," added Mitch Covington, vice president of ...

Monster Energy is a Coca-Cola affiliate, and while it will take over the Cup entitlement sponsorship, the brand will still be part of Kyle Busch’s No. 41 Stewart-Haas Racing Chevy SS.

Monster Energy has a two-year sponsorship deal with a two-year option worth a reported $20 million annually — far smaller than the $750 million, 10-year deal Sprint paid NASCAR to have its name ...

Monster will sponsor the all-star race at Charlotte this season. A powerful force in the energy drink category and owned 16.8 percent by Coca-Cola, Monster Energy turned a $546 million profit in 2015.

NASCAR_Monster_Energy_Cup_SeriesNASCAR races on at Indy after Johnson contracts coronavirus Read full article: NASCAR races on at Indy after Johnson contracts coronavirus Seven-time NASCAR ...

CHARLOTTE, N.C. (AP) — NASCAR’s top series will be called the Monster Energy NASCAR Cup Series beginning next year. The change of name from the Sprint Cup Series comes with Monster Energy’s ...