Mountain Dew has long been marketed as an energy drink because of its sugar and caffeine content, but the new look is meant to conjure up a “different kind of energy that’s coming from the ...

Mountain Dew’s new logo also includes small text reading “Est. 1948” over the “W” in its brand name, a nod to the year the trademark was officially established.

Mountain Dew is returning to the mountains with a revamped visual identity, according to information shared with Marketing Dive. A new logo includes the brand’s eponymous topography, along with a ...