The new look for Mountain Dew is more about an “evolution and nurturing that we wanted to give to this beloved franchise,” said JP Bittencourt, vice president of marketing at Mountain Dew.

Instead of the can's current colorful splash of frenetic angles – the look since 2009 – the logo will have a treelined landscape as a backdrop."We’re excited for fans to see the new Mountain ...

On Oct. 9, Mountain Dew announced it’s “reclaiming the mountain” with a new logo and visual identity. The new-but-vintage look will be the first logo update since 2009 and will be used for ...

Mountain Dew is embracing a fresh look that blends nostalgia with nature. After nearly two decades of sporting a sharp, angular logo, the iconic soda brand is bringing back the word “mountain ...

The "MTN" abbreviation that has been on every Mountain Dew can and bottle label for the past 15 years will soon be a thing of the past as the company brings back the full word "Mountain" to its ...

PepsiCo’s Mountain Dew is switching over to a new, retro-style logo starting in May 2025, replacing the pointy “Mtn Dew” branding it’s used for about 15 years, the company shared with The ...