Neoconservative writer Bill Kristol says one of Trump’s most effective campaign slogans has had a good run, but its most visible champion has apparently ditched it. “… The promise of ...

The most effective ads were T-Mobile’s “You’re Connected” spot offering consumers free access to satellite-powered wireless phones, the Ram trucks ad, Liquid Death’s ad encouraging ...

Rick Perry parachuted himself into the 2012 Republican race as a frontrunner, but rather than taking the campaign season by storm, his need to consistently deliver lines without flubbing them has ...

Several of this year’s most effective campaigns succeeded by embedding themselves deeply into culture. In a category long overdue for disruption, Eos and Mischief @No Fixed Address set out to ...

Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ No Fixed Address taking home the coveted Iridium Effie for the most ...

On average, 30 percent of the most effective campaigns included a social or environmental angle — ranging from 19 in 2015 to a peak of 39 in 2021. But what surprised me even more was the consistency.

In a newly released ad campaign, Ford is all but mentioning the names of its competitors and calling out automakers who don't produce their vehicles in the United States. Ford asserted that if ...