Independent Swiss watch brand H. Moser & Cie. is known for its daring creativity, especially with its Swiss Alp watch line that spoofed smart watches. Now, the brand unveils its last-ever Swiss ...

H. Moser & Cie Swiss Alp Watch Final Upgrade Courtesy of H. Moser & Cie The joke is, of course, on smartwatches. The Swiss Alp timepiece is 100 percent mechanical.

Where and when to buy it: H. Moser & Cie.’s Swiss Alp Watch Final Upgrade is available to reserve at the brand’s website now. The watch is limited to 50 pieces and costs $30,800.

H. Moser & Cie's Swiss Alp watch has been the true anti-Apple Watch, and the final version adds in some even cheekier swipes at the tech industry.

The Swiss Alp Watch is crafted with the precision and attention to detail that H. Moser & Cie. is known for. The watch features a rectangular case with rounded edges, mimicking the sleek design of ...

H. Moser & Cie today debuted a followup to the original Swiss Alp Watch, introducing the $30,800 Swiss Alp Watch "Final Upgrade," which the company says is the "climax to the Swiss Alp Watch saga ...

The Swiss Alp Watch from H. Moser & Cie looks just like the Apple Watch, but it's completely mechanical. It's said to cost $24,900.

The Swiss Alp watch had a good run, but for a brand that prides itself on rarity, all good things must, eventually, come to an end. Not that H Moser need worry.

The following year, H.Moser released a Swiss Alp Watch Zzzz version, with a black face instead; that was priced at a hefty $27,000, with only twenty of them made. Advertisement.

In what could be the most minimalist watch yet, H. Moser & Cie have come up with the Swiss Alp Watch Concept Black, which has no hands and a blank black dial. The time is told by way of tiny ...