H. Moser & Cie's Swiss Alp watch has been the true anti-Apple Watch, and the final version adds in some even cheekier swipes at the tech industry.

H. Moser & Cie Swiss Alp Watch Final Upgrade Courtesy of H. Moser & Cie The joke is, of course, on smartwatches. The Swiss Alp timepiece is 100 percent mechanical.

Independent Swiss watch brand H. Moser & Cie. is known for its daring creativity, especially with its Swiss Alp watch line that spoofed smart watches. Now, the brand unveils its last-ever Swiss ...

In keeping with its reputation for making provocative, humorous and often controversial timepieces, H. Moser & Cie. is out with the Swiss Alp Watch Final Upgrade, the ultimate version of a model ...

Where and when to buy it: H. Moser & Cie.’s Swiss Alp Watch Final Upgrade is available to reserve at the brand’s website now. The watch is limited to 50 pieces and costs $30,800.

The following year, H.Moser released a Swiss Alp Watch Zzzz version, with a black face instead; that was priced at a hefty $27,000, with only twenty of them made. Advertisement.

H. Moser & Cie. is a small Swiss watchmaker that produces around 1,500 watches a year. This limited production ensures that each watch is crafted with the utmost care and precision.

Swiss watchmaker H. Moser has returned with another cheeky spin on the iconic Apple Watch design with the Swiss Alp Watch Final Upgrade.It’s a $30,800 Vantablack-infused creation that mocks not ...

In what could be the most minimalist watch yet, H. Moser & Cie have come up with the Swiss Alp Watch Concept Black, which has no hands and a blank black dial. The time is told by way of tiny ...

Swiss watchmaker H. Moser & Cie has revealed its Swiss Alp Watch - a lookalike of the Apple Watch. The mechanical Swiss watch is made of 18-karat white gold and has a price tag of $25K.

Moser has already copied both the Apple Watch design and promotional video style, and is back with an even more bizarre dig at Apple’s offering this time ... the Swiss Alp Watch, ...