H. Moser & Cie's Swiss Alp watch has been the true anti-Apple Watch, and the final version adds in some even cheekier swipes at the tech industry.

Independent Swiss watch brand H. Moser & Cie. is known for its daring creativity, especially with its Swiss Alp watch line that spoofed smart watches. Now, the brand unveils its last-ever Swiss ...

H. Moser & Cie Swiss Alp Watch Final Upgrade Courtesy of H. Moser & Cie The joke is, of course, on smartwatches. The Swiss Alp timepiece is 100 percent mechanical.

Swiss watchmaker H. Moser & Cie has revealed its Swiss Alp Watch - a lookalike of the Apple Watch. The mechanical Swiss watch is made of 18-karat white gold and has a price tag of $25K.

H Moser says the Swiss Alp Watch Final Upgrade “pays tribute to the codes of connected watches in its design”, and here the brand is referring to not just the shape of the watch but also to an ...

When the Swiss Alp Watch first debuted back in 2016, it was even introduced with a tongue-in-cheek video parodying Apple’s product launches. But it wasn’t just Apple’s marketing that H ...

Where and when to buy it: H. Moser & Cie.’s Swiss Alp Watch Final Upgrade is available to reserve at the brand’s website now. The watch is limited to 50 pieces and costs $30,800.

Swiss watchmaker H. Moser has returned with another cheeky spin on the iconic Apple Watch design with the Swiss Alp Watch Final Upgrade.It’s a $30,800 Vantablack-infused creation that mocks not ...

The Swiss Alp Watch from H. Moser & Cie looks just like the Apple Watch, but it's completely mechanical. It's said to cost $24,900.

The Swiss Alp Watch Concept Black from H Moser & Cie is high-end horology designed to look like a smart watch on standby. But with no dial and no hands, how does it tell the time?

In what could be the most minimalist watch yet, H. Moser & Cie have come up with the Swiss Alp Watch Concept Black, which has no hands and a blank black dial. The time is told by way of tiny ...