That Morton Salt girl, who Steinbrecher refers to as the “beloved Umbrella Girl,” is on the cover of her book, one of the 130-some stunning photos that capture the transformation, the rebirth ...

Morton Salt Inc., a Chicago-based firm, is known for its iconic 1914 logo, which features a young girl holding an umbrella in the rain while freely spilling salt on the ground.

Morton vs. Diamond Crystal . Morton has been headquartered in Chicago since 1848, and in 1914 introduced the iconic umbrellaed Morton Salt Girl to emphasize the free-flowing quality of its table ...

The Morton Umbrella Girl first appeared in company ads in 1911. The now 32-year-old was a 19-year-old University of Maryland finance major in 2010 when she started Route One from her dorm room.

CHICAGO, July 6, 2023 /PRNewswire/ -- Morton Salt, an iconic staple in American homes, is launching a warm and inviting advertising campaign showcasing its culinary and water softening products ...

Prior to The Salt Shed opening as a venue, the roof and artwork donning the iconic Morton logo were revitalized. The Salt Shed opened for outdoor concerts in August and is slated to host indoor ...