AudioMob is a service allowing advertisers to reach mobile gaming audiences without disrupting the later’s gameplay via in-game audio ads. The London-based startup has raised over $2 million to ...

Fake Mobile Game Ads Are Everywhere It feels like every other ad I see is for some mediocre mobile game that I know will be a disappointment before I even play it. But they come up so often that I ...

According to Mohan, ads within Windows Phone apps, "consume 65% of an app’s total communication energy, or 23% of an app’s total energy." The issue is that mobile apps need to pull down new ...

Each game available through Sega Forever will be free to download and features in-game ads. Like the recent mobile release of Crazy Taxi, however, players have the option to remove the ads via a ...

In today's ExchangeWire news digest: a report from Bloomberg finds that some podcast networks are acquiring listeners via ads in mobile games that trigger automatic downloads; brands hasten to become ...

For TripAdvisor overall in 2013, about 12.6% of the revenue was from banner ads and sponsorship, versus about 74% from pay-per-click.