Discover the essential ingredients for marketing success in Ambi Parameswaran's practical guide, Marketing Mixology, a ...

Storyboard18’s Shibani Gharat spoke with advertising expert Ambi Parameswaran on his new book Marketing Mixology and why brands must prioritise local relevance over one-size-fits-all national ...

The winter months give people a reason to stay in, and for hospitality and entertainment brands, that means quieter nights, ...

Moreover, Indian brands have won recognition in non-alcoholic categories, too. Jimmy's Original Tonic Water from India won the global award for "Bitters and Mixers of the Year" for 2025. Sobriety Sips ...