The Own A Piece of It campaign was created by Ogilvy Canada, featuring seemingly innocuous green billboards with square ...

Before 1981, the Honda badge went without the square frame that it has now, and the original logo from the ’60s even does the slanted-sides, raised-hands thing that this new one does.

Or not. Either way, we're telling you about it. The logo change, which you see above, was revealed to the world over on the Ubisoft Blog along with a look at the company's logo changes over the years.

Going beyond the surface — The new logo feels a bit boring. I don't think anyone would call it fun like the brand's previous "Intel Inside" badge and the uneven "e" in the original 1969 logo.

Pictured above, the new MINI logo will be introduced on all models, from the three-door Hatch to the Countryman, from March 2018. The classically correct circle flanked by two wings remains, and ...