The Influencer Marketing Factory surveyed 350 Gen Z-ers and Millennials in the United States ... and only 12% say they've bought something right away. A recent infographic (below) explores additional ...

After going through the 2008 recession, millennials are experiencing déjà vu — and fears of a pending economic upheaval are bringing them to TikTok, where they’re passing down their ...

Millennials have bequeathed their values-based shopping habits to the next generation: 75% of Gen Z report sustainability as an important factor in their purchasing decisions. Learn more about ...

We recently asked the Gen Z'ers of the BuzzFeed Community to tell us what they wish more millennials knew or would stop doing, and they were so honest, it's kind of brutal. Here's what they had to ...

Millennials are worried they are about to experience a “once-in-a-lifetime” recession. Again. Dire economic downturns are supposed to be rare, but millennials — defined by the Pew Research ...

The generational divide between Boomers and Millennials has spawned countless memes, heated family dinner arguments, and endless cultural commentary. Beyond the stereotypes of avocado toast and ...

More millennials are entering debt consolidation, new data suggest, a worrisome trend for a generation that has fared comparatively well with its finances in recent years. Millennials ...

Millennials have been through a lot. Many of the generation were young adults when the Great Recession began, and to this day, they struggle to buy homes and pay off student debt. Now these jaded ...

Millennials are navigating a housing market that looks nothing like the one boomers bought into. Decades ago, owning a home wasn’t just a possibility — it was practically expected. College was ...

Move over, millennials. There’s a new generation being walloped by the economy. Generation Z has been disproportionately pummeled by rising prices, higher housing costs, larger student loan ...

Millennials are now wealthier than previous generations were at their age. They can’t believe it either. Fifteen years ago, Andy Holmes was a college graduate living with his parents, mowing ...