Inspired by the enduring spirit of basketball greatness, Michelob ULTRA's championship bottles are a cornerstone of the NBA Championship locker room celebration. For the 2025 bottle designs ...

For a limited time, retail storefront displays of one of the most iconic leagues in the world to showcase active lifestyle off the court St. Louis, MO – April 10, 2025 – Michelob ULTRA ...

Michelob ULTRA, the no. 1 fastest-growing beer brand*, is revolutionizing the running experience by making running lighter and more enjoyable with the launch of its new Shade Tracker app.

The program builds on the brand's legacy of curating once-in-a-lifetime insider experiences for fans through Michelob ULTRA's Superior Access – in collaboration with the Atlanta Hawks ST. LOUIS ...

The Michelob Ultra El Paso Marathon and the big events around it are coming home. After three years of finishing at the Coliseum, the Michelob Ultra El Paso Marathon, Raiz Federal Credit Union ...

Michelob Ultra has dethroned Bud Light as America's top draft beer, capturing 18.7% of the market share. This shift is attributed to Ultra's celebrity endorsements and its appeal to health ...

Michelob Ultra, which is among the slate of brands under the Anheuser-Busch InBev umbrella, has the largest share of U.S. draft lines, according to data from Draftlines Technologies. According to ...

There has been one kind missing from the seemingly endless line-up, however: organic seltzer. New Michelob Ultra Organic Seltzer is the first national USDA-certified organic hard seltzer on the ...

As the exclusive beer sponsor of Team USA for the Olympic and Paralympic Games Paris 2024, Michelob ULTRA launches new custom packaging and integrated campaign featuring a star-studded Team USA ...

“We are very pleased to welcome Michelob Ultra as the Official Beer partner of the Concacaf Champions Cup and the Concacaf W Champions Cup – our annual men’s and women’s club competitions ...