Michelob Ultra’s low-carb, low-calorie position is resonating with younger adults and leading to sales growth, while sales of rivals such as Modelo Especial and Bud Light are falling.

Don’t Miss Michelob ULTRA’s Pitchside Club—the Ultimate NYC Soccer Pop-Up Enjoy the final week of FIFA Club World Cup 2025™ with watch parties, kit customizations powered by Hypebeast and ...

The Las Vegas Aces played terrible defense and lost to the Washington Mystics at the Michelob Ultra Arena Thursday night. Despite good games from A'ja Wilson and Jackie Young, the defense failed ...

Chet Holmgren planned to celebrate with some Michelob Ultra beverages. But the way he pronounced “Michelob” when talking about the beer at his postgame press conference sure was something.

FIFA Club World Cup among Michelob Ultra's US soccer goals after last year's Copa América and heading into next year's North American World Cup, with the Anheuser-Busch InBev brand looking to ...

NBA trophy designer Victor Solomon has hand-decorated special Michelob Ultra bottles for the eventual NBA champions and other legendary basketball teams.

Michelob ULTRA collaborates with NBA trophy designer Victor Solomon to create a bottle using gold from this year's trophy. Enter for a chance to win your own.

Read about five ultra-contemporary artists who are making waves in both institutions and the art market in China and beyond.

The Aces erased a big fourth-quarter deficit to snag a win against the Dallas Wings on Friday without star A’ja Wilson, who is in the concussion protocol.

Lionel Messi is starring in a new TV commercial for Michelob Ultra. The Inter Miami and Argentina superstar's new ad is for the FIFA Club World Cup.

Live from the Michelob Ultra Arena in Las Vegas, Caleb Plant returns to the ring to face all-action Mexican Armando Resendiz in a super middleweight clash for the WBA interim belt.

NEW YORK (Thursday, May 29, 2025) – Inter Miami CF forward Lionel Messi was voted the Major League Soccer Player of the Matchday presented by Michelob Ultra for Matchday 16 of the 2025 MLS season.