Michelob Ultra’s low-carb, low-calorie position is resonating with younger adults and leading to sales growth, while sales of rivals such as Modelo Especial and Bud Light are falling.

ST. LOUIS, MO March 11, 2025 - Michelob ULTRA, the global beer sponsor of the NBA and the No. #1 fastest-growing beer brand*, is taking its commitment to offering fans superior access to their ...

Michelob Ultra has been on a path to surpass Bud Light as the No. 1 brand on draft (by total taps) for a number of years," Jennifer Hauke, founder of Draftline Technologies, told FOX Business.

“Michelob Ultra has been on a path to surpass Bud Light as the no. 1 brand on draft in total taps for a number of years,” Jennifer Hauke, founder of Draftlines, told CNN.

Michelob Ultra has been on a path to surpass Bud Light as the No. 1 brand on draft (by total taps) for a number of years," Jennifer Hauke, founder of Draftline Technologies, told FOX Business.

ABOUT MICHELOB ULTRA. Introduced in 2002, Michelob ULTRA is the No. 1 fastest growing beer in the industry*. With just 95 calories, 2.6 carbs and no artificial flavors or colors, ...

According to data collected by CNN Business from Draftlines Technologies, Michelob Ultra, another Anheuser-Busch InBev beer, has overtaken Bud Light to become the most popular beer on tap at bars.

Sponsored by Michelob ULTRA. advertisement. Photos: Michelob ULTRA. Sign Up for Our Daily Newsletter Get all the latest in wellness, trends, food, fitness, beauty, and more delivered right to your ...