Michelob Ultra’s low-carb, low-calorie position is resonating with younger adults and leading to sales growth, while sales of rivals such as Modelo Especial and Bud Light are falling.

Don’t Miss Michelob ULTRA’s Pitchside Club—the Ultimate NYC Soccer Pop-Up Enjoy the final week of FIFA Club World Cup 2025™ with watch parties, kit customizations powered by Hypebeast and ...

Sonia Citron #22 of the Washington Mystics drives to the basket against the Las Vegas Aces in the third quarter of their game at Michelob ULTRA Arena on June 26, 2025 in Las Vegas, Nevada. Ethan ...

In addition to beginning a wider rollout of Ask Photos, Google Photos today detailed improvements to Ultra HDR, while there’s now “Screenshots & recordings” on the web. After editing with ...

The Las Vegas Aces played terrible defense and lost to the Washington Mystics at the Michelob Ultra Arena Thursday night. Despite good games from A'ja Wilson and Jackie Young, the defense failed ...

Chet Holmgren planned to celebrate with some Michelob Ultra beverages. But the way he pronounced “Michelob” when talking about the beer at his postgame press conference sure was something.

Led by superstar Caitlin Clark, the Indiana Fever will square off with the Las Vegas Aces in a huge WNBA matchup at Michelob ULTRA Arena on Sunday, scheduled to start at 3 p.m. ET.

NBA trophy designer Victor Solomon has hand-decorated special Michelob Ultra bottles for the eventual NBA champions and other legendary basketball teams.

Michelob ULTRA collaborates with NBA trophy designer Victor Solomon to create a bottle using gold from this year's trophy. Enter for a chance to win your own.

The Aces erased a big fourth-quarter deficit to snag a win against the Dallas Wings on Friday without star A’ja Wilson, who is in the concussion protocol.

Lionel Messi is starring in a new TV commercial for Michelob Ultra. The Inter Miami and Argentina superstar's new ad is for the FIFA Club World Cup.

Jermall Charlo makes his super middleweight debut against Thomas LaManna in the co-feature. The fight card will stream live on Prime Video on May 31 from Michelob Ultra Arena in Las Vegas.