Your First Look at Michelob ULTRA's Pitchside Club Event in NYC: Watch FIFA Club World Cup 2025™ matches, customize a free jersey at the Hypebeast Kit Bar and more.

NEW YORK (Monday, July 7, 2025) – Inter Miami CF forward Lionel Messi was voted the Major League Soccer Player of the Matchday presented by Michelob Ultra for Matchday 22 of the 2025 MLS season.

Michelob Ultra’s low-carb, low-calorie position is resonating with younger adults and leading to sales growth, while sales of rivals such as Modelo Especial and Bud Light are falling.

Don’t Miss Michelob ULTRA’s Pitchside Club—the Ultimate NYC Soccer Pop-Up Enjoy the final week of FIFA Club World Cup 2025™ with watch parties, kit customizations powered by Hypebeast and ...

Chet Holmgren planned to celebrate with some Michelob Ultra beverages. But the way he pronounced “Michelob” when talking about the beer at his postgame press conference sure was something.

NBA trophy designer Victor Solomon has hand-decorated special Michelob Ultra bottles for the eventual NBA champions and other legendary basketball teams.

Michelob ULTRA collaborates with NBA trophy designer Victor Solomon to create a bottle using gold from this year's trophy. Enter for a chance to win your own.

2025 NBA Championship Michelob ULTRA Bottle – a one-of-a-kind artistic collaboration with renowned artist and designer Victor Solomon. In celebration of the NBA Finals, Michelob ULTRA and ...

Lionel Messi is starring in a new TV commercial for Michelob Ultra. The Inter Miami and Argentina superstar's new ad is for the FIFA Club World Cup.

Lionel Messi is starring in a new TV commercial for Michelob Ultra. The Inter Miami and Argentina superstar's new ad is for the FIFA Club World Cup.