Michelob ULTRA Light cider will be available nationwide (excluding CO, UT, WY and OK) beginning May 7, 2012, and will be available in six-packs of 12-ounce clear glass bottles.

“Michelob Ultra has been on a path to surpass Bud Light as the no. 1 brand on draft in total taps for a number of years,” Jennifer Hauke, founder of Draftlines, told CNN.

Last week, Draftline Technologies reported that Michelob Ultra has surpassed Bud Light as the best-selling draft beer in America. It's a victory and loss bundled into one for brewing giant ...

Michelob Ultra has been on a path to surpass Bud Light as the No. 1 brand on draft (by total taps) for a number of years," Jennifer Hauke, founder of Draftline Technologies, told FOX Business.

How Michelob Ultra, Coors Light and Volkswagen are marketing around the summer of soccer Salomón Rondón of Pachuca in action at the Concacaf Champions Cup final.

Bud Light continues to suffer more than a year since an "unforced error" caused widespread boycotts as Modelo Especial and Michelob Ultra have both surpassed it on the list of top beers in the U.S.

The beverage giant says that it will have three minutes of national ads and 45 seconds of regional ads, touting Michelob Ultra, Busch Light, Budweiser, Bud Light and Stella Artois.

By Steve Gelsi Anheuser-Busch Inbev's Bud Light sales fell after 2023 boycott but the brewery made up some ground with Michelob Ultra and Busch Lite Anheuser-Busch InBev's former No. 1 beer Bud ...

Bud Light represented 6.5% of beer dollar sales in U.S. stores in the four weeks ended July 6, behind 9.7% for Modelo Especial and 7.3% for Michelob Ultra and, according to an analysis of ...