Generated by Next.jsHere's What Went Down at Hypebeast Night for Michelob ULTRA's Pitchside Club NYC Event Guests scored limited-edition jerseys, customizable on-site at The Hypebeast Kit Bar.

NEW YORK (Monday, July 7, 2025) – Inter Miami CF forward Lionel Messi was voted the Major League Soccer Player of the Matchday presented by Michelob Ultra for Matchday 22 of the 2025 MLS season.

Michelob Ultra’s low-carb, low-calorie position is resonating with younger adults and leading to sales growth, while sales of rivals such as Modelo Especial and Bud Light are falling.

A’ja Wilson became the fastest WNBA player to 5,000 career points in the Aces’ rout of the Connecticut Sun on Wednesday at Michelob Ultra Arena.

Chet Holmgren planned to celebrate with some Michelob Ultra beverages. But the way he pronounced “Michelob” when talking about the beer at his postgame press conference sure was something.

NBA trophy designer Victor Solomon has hand-decorated special Michelob Ultra bottles for the eventual NBA champions and other legendary basketball teams.

Michelob ULTRA collaborates with NBA trophy designer Victor Solomon to create a bottle using gold from this year's trophy. Enter for a chance to win your own.

Read about five ultra-contemporary artists who are making waves in both institutions and the art market in China and beyond.

Talk about sticker shock! A visit to your local grocer may reveal surging prices of Coca-Cola. Actually, the price of every brand of popular soda has gone bonkers.

2025 NBA Championship Michelob ULTRA Bottle – a one-of-a-kind artistic collaboration with renowned artist and designer Victor Solomon. In celebration of the NBA Finals, Michelob ULTRA and ...

Lionel Messi is starring in a new TV commercial for Michelob Ultra. The Inter Miami and Argentina superstar's new ad is for the FIFA Club World Cup.