Michelob ULTRA, for instance, moved past Bud Light earlier this month to No. 2 in U.S. beer sales and market share for the first time.

Michelob Ultra’s 4.2% ABV is especially suited to the soccer fans who crowd the bar for early-morning English Premier League games. “Nobody wants to drink a heavy beer at 6:30 a.m.,” Camon said.

Michelob Ultra has been on a path to surpass Bud Light as the No. 1 brand on draft (by total taps) for a number of years,” Jennifer Hauke, founder of Draftline Technologies, told FOX Business.

Michelob Ultra has begun a new custom packaging and integrated campaign, "Summer of Team USA," featuring member athletes of the Team USA roster. The beer will partner with various athletes from ...

Now it looks like Michelob Ultra plans to throw its hat in the ring. It’s a wonder it took so long. Michelob Ultra Zero The beer will be called Michelob Ultra Zero, as revealed in a press release. And ...

From Michelob ULTRA & Anheuser-Busch: The program builds on the brand's legacy of curating once-in-a-lifetime insider experiences for fans through Michelob ULTRA's Superior Access – in ...

Lionel Messi Meets ‘Ted Lasso’s’ Jason Sudeikis In Michelob Ultra Super Bowl Ad The brand is betting that U.S. interest in soccer will help the beer grow marketshare in a crowded space.

Messi is joined in the Michelob Ultra spot by “Ted Lasso” actor and producer Jason Sudeikis as well as NFL Hall of Famer Dan Marino. The action takes place on a beach with plenty of moves from ...

Michelob Ultra has risen to the No. 2 spot in market share in the U.S. beer market. Photo: Yuki Iwamura/Bloomberg News Beer is having a bad year.

In an exclusive teaser of Michelob Ultra’s Super Bowl 2024 commercial, shared first with PEOPLE, the three stars meet to show off their talents on a sandy field. The clip shows Sudeikis, 48, on ...