Michelob Ultra has dethroned Bud Light as America's top draft beer, capturing 18.7% of the market share. This shift is attributed to Ultra's celebrity endorsements and its appeal to health ...

More than a year after a boycott drained the sales of what was once the most popular beer, Bud Light tumbled in the rankings again, falling to third.

News of Michelob Ultra overtaking Bud Light (in terms of beer taps) comes about a year and a half after Bud Light lost its title of best-selling overall beer to Modelo Especial.

It’s the end of an era for Bud Light: The beleaguered brand is no longer the most popular beer on tap at bars. Another Anheuser-Busch InBev beer, Michelob Ultra, has surpassed Bud Light in its ...

Bud Light has still not recovered from a controversial partnership last year with transgender influencer Dylan Mulvaney that sparked a boycott of the beer.

Michelob Ultra rose the ranks to become the second highest-selling beer by dollar sales last week, as Bud Light declined to No. 3, according to Beer Marketer's Insights.

Bud Light, formerly the top-selling beer brand in the U.S., has dropped to third place. Over a year after a conservative boycott rocked the brand, Bud Light sales have continued to fall.

Bud Light represented 6.5% of beer dollar sales in U.S. stores in the four weeks ended July 6, compared with 7.3% for Michelob Ultra and 9.7% for Modelo, according to an analysis of NielsenIQ data ...

Bud Light's fall to the third place in domestic sales suggests something else is brewing beneath the surface.