For this history, I’ll be combining the accounts of two owners of these Bibendum wheels. One is a 2004 blog post by Japanese Michelin fan Biblog, while the other is a series of Facebook posts by ...

The Michelin Man, the brand icon of Michelin Tires, was once an overweight, cigar-smoking beer drinker. The 115-year-old character is one of the world’s oldest trademarks, and also one of its ...

The Michelin man is white for a bizarre reason Credit: AFP. But he was invented at provincial fair in Lyon, France in 1894, where brothers Andre and Eduard Michelin were advertising their new tyres.

The Michelin Man, the brand icon of Michelin Tires, was once an overweight, cigar-smoking beer drinker. The 115-year-old character is one of the world’s oldest trademarks, and also one of its ...