They also needed the perfect logo. “The luckiest thing wasn’t just signing Michael Jordan; it was the logo,” Vaccaro said in an interview with GrowthX.

The Jumpman logo first appeared on the Air Jordan with the third version in 1987, the first shoe conceived by legendary designer Tinker Hatfield. The company has since trademarked various versions ...

The Air Jordan 40 features a new herringbone traction pattern design that’s modeled after the aforementioned “40” logo, which is a nod to the 40th model in MJ’s signature line.

The largest sale of a Jordan card to date came when the one-of-a-kind 2003-04 Upper Deck Ultimate Collection game-used Logoman (the NBA logo from one of Jordan’s jerseys) patch autograph card ...