The updates include AI-generated video capabilities, branding customisation features, business-specific AI assistants, and new interactive formats.

Meta is doubling down on its generative AI ambitions for advertisers and agencies, introducing a new suite of features aimed at improving campaign performance and enhancing brand creativity, all ...

WhatsApp officially enters the advertising arena, introducing paid Channel subscriptions and Promoted Channels to monetise ...

Over the past year, the company has introduced more than 2,000 updates, most of them small but collectively significant. These updates aim to simplify customer engagement and automate key marketing ...

Discover how AI agents from OpenAI & Meta are set to revolutionize industries by 2025, unlocking multi-billion-dollar revenue potential.

Meta expands ad suite with Value Optimisation, Incremental Attribution, and Value Rules to drive profit-based RoAS and smarter cross-channel performance tracking ...

Meta is streamlining how users post videos on Facebook by consolidating all video uploads into the Reels format, removing the need to choose between a regular video or a Reel.

The Meta-owned service announced on Monday that it will begin rolling out a suite of new monetisation tools, exclusively within its Updates tab ...

At Cannes Lions 2025, Meta unveiled 11 new AI features and confirmed a $14bn investment for a 49% stake in Scale AI, appointing CEO Alexandr Wang to lead its new “superintelligence” unit.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.