Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

As content, commerce, and conversations converge, the pressure on brands to adapt is intensifying. In this interview, Arun ...

Mark Zuckerberg, frustrado por las deficiencias de Meta Platforms Inc. en materia de inteligencia artificial, está reuniendo un equipo de expertos para lograr la inteligencia artificial general ...

Meta targets older users with more ads due to higher purchasing power, Barclays analysts found. Facebook's ad load is higher for users over 45, boosting ad revenue. Meta's dynamic ad tech can ...

Meta has invested in A.I. for more than a decade. Mr. Zuckerberg created the company’s first dedicated A.I. lab in 2013, after losing out to Google in trying to acquire a seminal start-up called ...

Auto-generating short-form ads and GIFs with AI. Once a great loop is found, AI software can create short, punchy videos or GIFs in a matter of seconds to fit a social medium such as Instagram Stories ...

Named Aria Gen 2, the new model offers important hardware and functionality innovations compared to the previous version. Meta unveils Aria Gen 2 glasses! Designed for advanced research areas such as ...

Here’s what’s inside Meta’s experimental new smart glasses. Aria Gen 2 is designed to help ‘shape the next computing platform’ with advanced eye- and hand-tracking capabilities.

Adapt messaging without losing identity, using the same voice for long-form ads, short-form reels, and customer service prompts. It’s especially powerful for brands embracing audio branding strategies ...

Meta’s been going all-in on AI this year, and now we’re seeing where it’s heading. Back in May, the company rolled out new AI tools for advertisers. Now, it’s planning something bigger. Meta wants AI ...