Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

As content, commerce, and conversations converge, the pressure on brands to adapt is intensifying. In this interview, Arun ...

Meta targets older users with more ads due to higher purchasing power, Barclays analysts found. Facebook's ad load is higher for users over 45, boosting ad revenue. Meta's dynamic ad tech can ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

Google doubles down on its ‘world-model’ vision, racing to build an AI operating layer to drive a universal personal assistant with Gemini. Even as Microsoft moves to capture the enterprise UI. Here's ...

For B2B lead gen, Google Ads is the platform where you’ll receive higher-quality leads due to the higher intent of the query. If your sales process is long or consultative, Google is worth the ...

How American Eagle is using Meta AI ads to get Gen Z to stores. Gift Article. ... Retailer puts a third of its Facebook and Instagram budget toward automated ads as Meta adds new features.

Meta representatives ignored the Post’s inquiries. Read also: Meta tests ads on Threads. The ad linked to a The Jakarta Post clone website, which, except for the jobdady.com domain in the URL and some ...

Stephen Miller was the architect of Donald J. Trump’s hard-line immigration agenda in his first term. Now he is back with fewer internal rivals and even more influence with the president.

But lead generation has an unexpected dark side. Earlier this year, for example, lead gen ads on Facebook and Snapchat became important pieces of evidence in a civil lawsuit alleging health insurance ...