Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.

This programme equips leaders with marketing leadership skills, integrating AI to drive growth, optimise decision-making, and ...

"The biggest gap I've seen is essentially, why use Gen AI?" he said. This as-told-to essay is based on a conversation with Mahesh Chayel, a product management lead ... on Meta Ads, along with ...

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads performance ... be a disconnect between what's in the ad and the copy in the lead gen form. Don't ...

Here’s how these two bid strategies can optimize your Google Ads campaigns for the most valuable actions and overall profitability.

CMO Sukita Tapadia discusses The Pant Project's marketing journey, the strategic nuts and bolts of thriving in the challenging D2C space and making comfort a narrative.

Google doubles down on its ‘world-model’ vision, racing to build an AI operating layer to drive a universal personal assistant with Gemini. Even as Microsoft moves to capture the enterprise UI. Here's ...

Your long-form content marketing pieces can be shared as LinkedIn ... Beyond Sponsored Content, LinkedIn offers a variety of paid opportunities, including Message Ads, Lead Gen Forms, and Conversation ...

And this includes in-game purchases, in-game advertising, UGC, and meta-layer monetization ... And these ads won’t interrupt gameplay but instead appear at the top or bottom of the screen. They’re a ...