Meta hopes that by limiting its new ads to WhatsApp’s Updates tab it will disrupt users as little as possible, Srinivasan said. Users’ status updates as well as personal messages and calls on ...

Former Meta Chief Operating Officer Sheryl Sandberg on Wednesday testified in a landmark antitrust case that the company considered blocking advertisements from emerging competitors on Facebook.

Meta targets older users with more ads due to higher purchasing power, Barclays analysts found. Facebook's ad load is higher for users over 45, boosting ad revenue.

Meta is bringing advertisements to WhatsApp, marking a major shift for the globally popular messaging app. WhatsApp will now have ads on its Updates tab, Meta announced in a blog post on Monday ...

Meta has said the company bans "non-consensual intimate imagery" on its platforms. The company previously told CBS News that it has removed ads for nudify technology, deleted pages on its ...

Meta alleges the app maker, Joy Timeline HK Limited, violated its rules by creating a network of at least 170 business accounts on Facebook or Instagram to buy the ads.

Meta is rolling out ads on its Threads app, targeting a rapidly expanding social media platform with over 300 million monthly active users. This move transforms Threads from a pure social ...

In 2021, Twitter's annual revenue hit $5 billion. Meta will begin testing ads on its Threads microblogging service with a few companies in the U.S. and Japan, the company said in a blog post Friday.

Step 1: Budget allocation Google Ads demands a different mindset than Meta, including budget allocation. A good place to start is by identifying your goals.

Meta alleges the app maker, Joy Timeline HK Limited, violated its rules by creating a network of at least 170 business accounts on Facebook or Instagram to buy the ads.