A cologne. A sneaker. A toy. Messi is everywhere as Inter Miami kicks off MLS playoffs. Michelle Kaufman. Tue, October 22, 2024 at 5:49 PM UTC. 6 min read.

The new cologne is available exclusively at JC Penney, with 3.4 oz. (100ml) bottle retailing for $72 (a current on-site coupon code gets you an additional 30% off at checkout).

Lionel Messi, an MLS MVP candidate, also scores in business world with new cologne, action figure, adidas sneaker with Bad Bunny and a TikTok cam as Inter Miami kicks off playoffs Friday.

Messi’s personal endeavors continue to thrive with his own drink, cologne, action-hero toy and menu with Hard Rock, and other business partnerships with adidas, Michelob Ultra, Lays, Lowe’s to ...

Lionel Messi leads MLS with 20 goals and 16 assists despite playing in just 56 percent of Inter Miami games this season.