This signals a broader shift: Consumers want more than transactions; they want participation, ownership and shared success.

Gamification is a potent yet underutilized strategy in the realm of digital marketing. By integrating game-like elements into ...

RevOps is not just about reorganizing departments—it's about creating a unified approach to the entire customer journey.

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that ...

The nation’s largest retailer announced a new program that will allow Medicare Advantage members to link their benefit cards ...

The world’s most successful companies obsess over every step of the customer journey because they understand ... None of the board members, except for one, actually had any real contact with ...

Meet Jonathan Denby, head of corporate affairs at Greater Anglia, which sponsors the Customer Excellence Award at the EDP Business Awards 2025.