These ads are unnerving because the games look so good and are so enticing but when you download the game, it has paywalls ... And the data proves it: around 98% of people who download those ...

Among the tactics that would entice gamers to interact even more with in-game ads were more relevant ads, cited by 43% of respondents, attractive discounts or offers (42%) and shorter ad lengths (41%) ...

Roblox to introduce Rewarded Video Ads, allowing players to earn in-game currency and power-ups by watching ads. House cancels rest of votes for week after GOP floor rebellion Here's the Average ...

As video games continue to grow as a dominant entertainment medium globally, more and more advertisers are exploring ways to integrate their brands into the virtual worlds where gamers spend ...

The game platform’s latest update comes in a Steamworks documentation change that explicitly states that games can’t force players to watch ads, nor especially reward players for doing so.

I f you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release ...

Those are the "in-game ads" type discussed above, and the "paywall" type where a customer gets blocked after a certain amount of playtime and has to pay to continue and keep their progress.

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games that require players to watch or engage with marketing material are out ...

Set to drop on PS Plus Premium inside the next 12 hours, there's a Platinum Trophy attached to the PS5, PS4 release of PS1 classic MediEvil 2. The full Trophy list has appeared on Exophase ...

Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game ...