The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm's panel measurement — which ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

That would be Media Rating Council accreditation of Nielsen’s Big Data+Panel national TV measurement. Some background here is necessary. Nielsen’s definition of “big data” for this purpose ...

The Media Rating Council has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV ...

NEW YORK, Jan. 22, 2025 /PRNewswire/ -- The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...

The accreditation from the Media Rating Council is a signal to the industry that Nielsen’s hybrid of traditional panel measurement (with a sample of about 100,000 people) with data from some 75 ...