Public media has always been a different beast than its cousins in the commercial broadcast media world. True to the mandate articulated in the 1967 Public Broadcasting Act, public media stations have ...

So engagement is the key metric. It's not the only metric, but it's the key metric that algorithms are optimizing for. Frischen: What framework could force social media companies to change this model?

Snapchat, WPP Media and Lumen release a landmark study revealing that real attention is the most powerful driver of digital advertising success in India, especially for targeting Gen Z audiences.

The framework is the outcome of a 12-month, global engagement effort led by the Global Alliance for Responsible Media (GARM) to build a series of common measurement processes and includes the first ...

The virtual disengagement hypothesis: A neurophysiological framework for reduced empathy on social media. Cognitive, Affective, & Behavioral Neuroscience, 24 (6), 965-971.

Yiyi Li, Ying Xie, Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement, Journal of Marketing Research, Vol. 57, No. 1 (FEBRUARY 2020), pp. 1-19 ...

Switch Media, a provider of online video technology, has announced that it has delivered Freeview Australia’s new integrated Hybrid Broadcast Broadband TV (HbbTV) service, which launched on 12th April ...