The good news: the firm's principal buying unit is in full swing in the U.S. The proposed acquisition of the company by Omnicom would also help in that area (among others) as the latter has an ...

Data released Tuesday suggests editorial sites are often overlooked and undervalued as ad and marketing channels. The findings show 44% of consumers discover new products or brands through online ads ...

Days after President Donald Trump slapped China with tariffs, American consumers are already feeling it in their wallets. All ...

According to sources close to the pitch—which occurred in Q3 2024—PHD will now oversee all media planning and buying activities for various parts ... According to sources, the combined duties are ...

This comes following a competitive pitch in Q3 2024. As part of the partnership, PHD is in charge of all media planning and buying duties for various parts of Volkswagen’s portfolio in China ...

a relief to the social media platform’s users even as national security questions persist. TikTok’s China-based parent ByteDance was supposed to find a U.S. buyer or be banned on Jan. 19.

They're now looking to sell it to a buyer with a similar vision ... efforts that might pose a conflict with his political duties. His wife, Lucile Cogswell, is listed as the company's managing ...

Discover the stages of the buyer's journey and how they influence purchasing decisions. Learn how to incorporate the buyer’s journey into your sales process. A buyer journey is a sales process ...

Chairman of Qatar Media Corporation HE Sheikh Hamad bin Thamer Al Thani on Thursday issued a decision assigning HE Sheikh Khalid bin Abdulaziz bin Jassim Al Thani to carry out the duties and ...

GroupM’s Mindshare and Sparro by Brainlabs have been commissioned to handle media planning and buying for Albanese Government’s bid to win a second term in power, B&T can reveal. Mindshare is ...

Chairman of Qatar Media Corporation HE Sheikh Hamad bin Thamer Al Thani issued Thursday a decision assigning HE Sheikh Khalid bin Abdulaziz bin Jassim Al Thani to carry out the duties and ...