The good news: the firm's principal buying unit is in full swing in the U.S. The proposed acquisition of the company by Omnicom would also help in that area (among others) as the latter has an ...

Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group’s six ...

Data released Tuesday suggests editorial sites are often overlooked and undervalued as ad and marketing channels. The findings show 44% of consumers discover new products or brands through online ads ...

The explosive growth of retail media networks continues unabated, with over 200 networks now operating globally as retailers ...

Days after President Donald Trump slapped China with tariffs, American consumers are already feeling it in their wallets. All ...