News

What is social media advertising? Paid social marketing, aka paid social, is just one sliver of the paid digital marketing world, in which brands run paid advertisements on social media networks ...
Whether running paid search ads, social media campaigns or programmatic advertising, continuous budget reallocation can help maximize efficiency. 4. Retargeting And Social Accountability ...
PulsePoint has seen significant improvements in campaign performance. In beta testing across multiple DTC campaigns, Audience Optimization™ meaningfully improved qualified audience reach and reduced ...