As AI-driven optimization tools become more accessible, I believe that the advertisers who embrace them will gain a ...

PubMatic Reports Rapid Growth and Market Adoption of Media Activation Platform, Activate January 08, 2025 — 09:13 am EST Written by None for Quiver Quantitative -> ...

NEW YORK — Bayer has successfully improved the efficiency of its retail media advertising through an innovative partnership with Incremental, a leading provider of neutral retail media measurement, ...

In fact, Kinesso’s business model is based entirely on IPG Mediabrands’ P&L -- not on any direct fees or commissions -- so it is inherently media-neutral and its incentives are aligned 100% ...