Which, how, why, when, how much…? Kicking off our Social Media for Drummies guide, here’s your no-bull guide to the ...

Your social media strategy should lay out which channels you intend to use and how you indent to use them to engage with your audience. Where you engage is where you will pull your information.

The truth is that in this modern day of digital business, the question of whether or not social media followers are legitimate business assets is a popular one.

A study by Engagement Labs shows that social media sentiment can be different from offline, or “real world,” sentiment. While some brands do well in both online and offline spaces, most excel ...

However, in a recent SelectMinds survey, while 72% of executives regularly use social media for recruitment and 69% for brand engagement and awareness, few can agree when it comes to evaluation best ...

Hybrid creators blur the line between brand and performance. To stay relevant, brands must evolve their strategies—or risk ...

What truly matters, though, is the level of engagement. Engagement encompasses comments, shares and another social media metric that often goes unnoticed: saves. Comments.

A Nielsen study measured average Twitter activity for new episodes of 457 English- and Spanish-language prime-time series programs. It found that eight program characteristics - whether a show was ...

The American Bankers Association found that 89% of the banks it surveyed feel that social media is important. But there is room for improvement in their practices. The rewards of maintaining a ...