Across audience measurement providers, Super Bowl LIX delivered strong viewing, whether it was on television, out-of-home or ...

Experimentation requires more than tools and expertise; it requires a mindset shift. Organizations must embrace a culture of ...

One of the key metrics used to gauge the efficiency of a business is the activity ratio. This type of financial measurement ...

A coalition comprised of 17 companies with a stake in local TV/video provided case studies to trade groups TVB & CIMM. The ...

If this winter has felt unending and harsh by recent standards in Rochester, one reason is likely the fact there’s been snow ...

Rohde & Schwarz company ipoque is supporting a German research project that aims to use 5G network data to detect ...

At the ET Media and Entertainment Summit 2025, Vikram Sakhuja and Shashi Sinha discussed the need for unified measurement systems to maximise ROI. In a fireside chat with Prasad Sangameshwaran, Editor ...

VO2 max determines endurance and cardiovascular efficiency. How it influences fitness, aging, and performance while improving overall health.

The session was chaired by Prof. Ajay Kumar Sood, Principal Scientific Adviser (PSA) to the Government of India, and attended ...

There's a boom in the use of weight loss medications with more new ones on their way, but they are recommended only for the clinically obese A slew of new weight loss drugs are being tested in 2025.

In an era where data reigns supreme, understanding team performance has never been more critical. This article draws on the expertise of industry leaders to ...

Protect your brain health by reducing dementia risk. Small amounts of physical activity can lead to big benefits for older ...