which to me look like wings, adding to the lightness.” What Ken says: “It’s not a huge change, but I prefer the proportions and contrast of the original logo.” What I say: I dig the flatness.

Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to ...

The Spotify logo is tilted. It took me entirely too long to know this for sure. For at least three years, I’ve been tapping and clicking the app icon and watching the logo appear as the service ...