However, the item maintained a cult following, with fans creating petitions and social media campaigns advocating for its ...

Snack Wraps are returning at a sluggish period for fast-food restaurants. From January through April, U.S. fast-food traffic ...

According to McDonald's, the revamped Snack Wrap includes one of the chain's new McCrispy Strips, which hit menus in May. In ...

Jim Ronayne said drive-thru revenues across his six restaurants accounted for 50% of revenues with drive-thru revenues ...

McDonald's plans to launch the Big Arch in the United Kingdom and Ireland, and the brand believes the sandwich is a future ...

McDonald’s has appointed a new CMO to head up marketing in the UK and Ireland, promoting internally to fill the role. Ben Fox takes on the top marketing job in the region, having first joined the ...

We all know the Caitlin Clark Effect is strong. But is it strong enough to drive business decisions at one of the most successful fast food chains in history?

McDonald’s is finally bringing back its beloved Snack Wrap after years of pleas, petitions and social media nostalgia.

Certain fan favourite menu items are making a comeback and a new "iconic" burger will be available from later this month ...