Maybelline New York's Lemonade Craze Eyeshadow Palette ($11, Amazon) doesn't have an official launch date, but if you pre-order through Amazon, the item will be shipped come April 13.

The event, taking place Nov. 3 and among the highest-profile races produced annually by the nonprofit New York Road Runners, is joining with Maybelline New York in a first for both parties.

Maybelline New York has embarked on a new partnership focused on mental health with tennis champion Naomi Osaka. Osaka has been named the beauty brand’s first Brave Together ambassador, and in ...

Eyeshadow palettes are always something that can transform your whole makeup look. Watch some tutorials to see what styles you like and have fun playing around with new looks! I’ve linked a ...

The iconic “Maybe It’s Maybelline” jingle is making a comeback with a modern day twist. Maybelline New York announced the relaunch of the song, made popular back in the ‘90s, with a ...

Post Wanted found the Julep Beauty Eyeshadow 101 Crème-to-Powder Waterproof Eyeshadow Stick on sale on Amazon. It's only $11 and available in more than 57 shades.

Adding another gaming element to its outreach approach, Maybelline New York has launched a virtual experience in Roblox and the corresponding “Makeup Your Mix” campaign, the company announced ...

As with the Bud Light situation, the partnership between Maybelline and Mulvaney amounted to one sponsored video shared on social media.