The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel, the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools ...

Toy maker Mattel is combining its film and television units to form Mattel Studios, it said on Monday, as the company seeks ...

Mattel (MAT) is teaming up with OpenAI to integrate the latter's artificial intelligence tools into its toys. The Toy Book editor in chief and The Toy Insider senior editor James Zahn speaks with ...

Mattel merges its film and TV units into Mattel Studios, appoints Robbie Brenner to lead content as it expands brand-led ...

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...

Mattel's ( MAT) flagship brand is Barbie, which was used to launch one of the biggest movies of 2023. The company's portfolio ...

Mattel will combine its existing film and television units to produce and foster new entertainment efforts. Two theatrical ...

EXCLUSIVE: Mattel, the global toy and family entertainment company behind Barbie, today announced the formation of Mattel ...

Mattel's biggest brand is Barbie and its portfolio also includes Hot Wheels, Fisher-Price, American Girl, Matchbox, Masters of the Universe, Polly Pocket and Uno. "Barbie," the 2023 film starring ...