The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel (MAT) is teaming up with OpenAI to integrate the latter's artificial intelligence tools into its toys. The Toy Book editor in chief and The Toy Insider senior editor James Zahn speaks with ...

Mattel Inc., the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools to design and in some cases power toys and other products based on ...

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...

A trailblazing new partnership will bring AI power to bestselling toys. Mattel announced on Thursday that it had signed a ...

Every floor has a thematic installation of toys donated by Mattel that makes the space feel less like a medical building and ...

At least two employees have filed complaints with the Equal Employment Opportunity Commission and the National Labor Relations Board, federal agencies that regulate working conditions. One of the ...

Polly Pocket may one day be your digital assistant.

The duo plans to use OpenAI’s cutting-edge tech to develop new products for Mattel's iconic brands, and we can expect the ...