Mass influencers live in the middle of the pyramid. They provide 80% of the impressions in social media about products and services, but they only make up 16% of the people.

And that fueling, nurturing and, importantly, measuring engagement as a precursor to advocacy is key to “winning in this new era of empowered… and networked consumers.” ...

The resulting draft framework outlines a coordinated, system-wide strategy to advance media and information literacy in Pakistan. A key recommendation is the establishment of a Parliamentary Working ...