The Marlboro Man catapulted the brand to No. 1 in global cigarette sales by 1972 ... at least as much from Marlboro Man commercials as to the 1960 movie that introduced it. Obituaries did not ...

The burly, rugged cowboy trailed the plains on horseback in the company's iconic 20th-century advertisements and TV commercials ... Marlboro even introduced red rims around the cigarette to ...