Around one in 10 respondents said the metrics used to measure their performance had changed this year — the majority in banking. Some complained that “fixed pay inertia” had set in ...

The rise of digital marketing, coupled with the increasing complexity of customer journeys, has made it essential for businesses to track and measure the effectiveness of all marketing channels.

and measure how their marketing spend drives revenue. “Brands are demanding a deeper understanding of their customers and more complex metrics than ever before,” said Phil Fernandez, chairman and CEO ...