Digital marketing expert Joel Ozue says African small ... He attributed this disconnect to four key missteps: lack of strategy, underestimation of expertise, trend-chasing, and unrealistic budgeting.

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.

Price is one of the essential elements of the four P's of marketing, which include price, promotion, place and product. Choosing the price of a product or service should not be done in a haphazard ...

The insights you gain from your research will help you avoid missteps in your marketing strategy and you will slowly begin to outcompete the competition. Once you have a clear idea of who your ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Dialogue with medical leaders reveals key trends and new practices to consider when planning a medical congress strategy. Nearly all medical conferences turned virtual during the pandemic.

The global marketing landscape in 2025 is a dynamic one ... Despite these uncertainties, your inherent strength as a marketer—adaptability—is key. Your strategy? Staying connected, no matter the shift ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...

AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate of improvement of AI mean for... Save Share June 24, 2025 ...

The business plan template can be accessed by logging in ... with team members on a comprehensive and accurate plan Integrated marketing tools for a cohesive and effective marketing strategy The rise ...