What Diageo’s Formula 1 Strategy Can Teach You About Luxury Marketing. As consumer expectations evolve, luxury brands are redefining experiential marketing.

Below, 15 Forbes Business Council members share effective ways a business can incorporate LLMs into its marketing strategy to boost current marketing efforts and gain a competitive edge. 1.

Google Marketing Live 2025 was – no surprise – all about AI. Again. Google Marketing Live 2025 made one thing clear: AI isn’t just an assistant anymore. It’s becoming a co-strategist. This ...

Urban Outfitters unveiled a new back-to-school marketing program that places heavy emphasis on experiences catering to Gen Z, according to a press release. “UO Haul” commenced May 19 with a Manhattan ...

That marketing strategy was on full display last month with the launch of Poppi’s latest flavor, Alpine Blast. With a citrus taste, 55mg of caffeine and its mountainous moniker, Alpine Blast appears ...

Heidi Bullock, CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. With increasing privacy regulations, changing consumer ...

To educate consumers about the new features, the booking platform has revealed a new ad and a social-first marketing strategy. Founded in 2008 as a marketplace for short-term rentals, the company has ...

1. Publish High-Value Content And Educate Your Market. The best B2B marketing and branding strategy is to position your company as the go-to authority in your space.

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