GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

Learn how to optimise healthcare professional (HCP) engagement through a data-driven omnichannel strategy that focuses on personalised communication and commercialisation. Explore effective ...

Strategy 3: Provide in-depth KOL profiles for better preparation and more personalised conversations. Coordinate clinical, medical, and commercial teams to ensure a seamless experience with your ...

The latest brand strategy news and updates for marketing industry professionals. Skip to main content Deep Dive; Library ... The chain plans to meaningfully ramp up marketing spend as it seeks to ...